Marketing Innovation

On the Adweek Podcast: Clever Ad Hacks That Turn Obstacles Into Opportunities

Getting creative with preroll, silent autoplay and more

ad-hacks-podcast-2018 — Geico has found a number of creative ways to make preroll more bearable—and less skippable. Geico

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Let’s face it: Ads are almost universally annoying. Obviously they can be annoying for consumers, but they can also be a daily frustration for advertising professionals.

Creatives often feel their ideas are limited by the formats they work in, whether it’s the new reality of 6-second spots or the knowledge that viewers can block or skip your ads with ease. So what’s to be done?

For some of today’s most creative marketers, those seeming problems have yielded possibilities for new creative approaches.