Marketing InnovationOn the Adweek Podcast: Clever Ad Hacks That Turn Obstacles Into OpportunitiesGetting creative with preroll, silent autoplay and moreBy David Griner|February 12, 2018Geico has found a number of creative ways to make preroll more bearable—and less skippable.GeicoShareBy David Griner|February 12, 2018ShareLet’s face it: Ads are almost universally annoying. Obviously they can be annoying for consumers, but they can also be a daily frustration for advertising professionals.Creatives often feel their ideas are limited by the formats they work in, whether it’s the new reality of 6-second spots or the knowledge that viewers can block or skip your ads with ease. So what’s to be done?For some of today’s most creative marketers, those seeming problems have yielded possibilities for new creative approaches. This week on Adweek’s podcast, “Yeah, That’s Probably an Ad,” we look at some of the best in recent years, including new work that continues to push the envelope.You can subscribe to the podcast on Apple Podcast, Stitcher, Spotify or wherever you find your favorite shows. You can also stream this week’s episode directly here:Not familiar with all the ads we featured this week? Scroll down for a few of the campaigns we highlighted in this episode.Geico: UnskippableGeico: CrushedGeico: Interrupt-a-PaloozaVimeo: InterruptedHotels.com: Captain ObviousAxion: Banner Concerts Adweek Adweek