Marketing Innovation

On the Adweek Podcast: Clever Ad Hacks That Turn Obstacles Into Opportunities

Getting creative with preroll, silent autoplay and more

Geico has found a number of creative ways to make preroll more bearable—and less skippable. Geico
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By David Griner

February 12, 2018

Let’s face it: Ads are almost universally annoying. Obviously they can be annoying for consumers, but they can also be a daily frustration for advertising professionals.

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Headshot of David Griner

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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