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In 2016, the Association of National Advertisers (ANA) launched its SeeHer initiative to create a more accurate portrayal of women in the media. At its launch, the ANA provided agencies, marketers and media shops with toolkits to score their creative to ensure there was no unconscious bias in ads.
The original goal was to increase the accurate representation of women and girls in advertising and media by 20% by 2020, the 100th anniversary of the passage of the 19th Amendment.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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