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In an effort to better serve clients’ growing demands for data, Omnicom Media Group has poached a former WPP executive to fill the newly created role of chief analytics officer at OMD.
Rolf Olsen joins the agency after spending three years at Mindshare, WPP’s media buying network, where he held the title of chief data officer. Moving forward, he will lead a team of more than 120 data scientists across accounts and departments in order to enhance OMD’s larger media offering.
“Many of our clients want to connect their power cord into the data,” said OMD USA CEO John Osborn.
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