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Daimler AG, the parent company of the Mercedes-Benz luxury auto brand, has awarded its global media planning and buying business to Omnicom Media Group after a competitive review, Daimler AG confirmed today.
The news concludes a review that began in May and marks a significant hit to both Publicis, which had previously managed a majority of the business in Europe and the APAC region, and WPP, which also handled markets primarily in South Asia and the Middle East.
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