Omnicom Merges Proximity and Rapp Agencies

The resulting company will operate as Rapp Worldwide

Omnicom is integrating two agencies within Omnicom Precision Marketing Group, merging Proximity Worldwide and Rapp Worldwide.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@ErikDOster Erik Oster is an agencies reporter for Adweek.