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Omnicom is integrating two agencies within Omnicom Precision Marketing Group, merging Proximity Worldwide and Rapp Worldwide.
The resulting agency will include 19 offices globally, operate as Rapp Worldwide and be led by Rapp global CEO Marco Scognamiglio.
“Unifying these agencies under the Rapp brand accelerates the opportunity for our clients and our talent to benefit from a breadth of skills that rival any agency’s.” Scognamiglio said. “We already partner together on a number of clients globally, and this will clearly establish our U.K.
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