Omnicom Launches Marketing and Insights Platform to Track Consumers Across All Practices

Omni was built out of Annalect

Today, Omnicom Media Group unveiled a new “people-based precision marketing and insights platform” called Omni that’s designed to deliver a single view of the consumer, which can then be tracked and shared across the holding company’s various practices including creative, customer relationship management (CRM) and media.

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