OMD's New Chief Client Officer Arrived Ahead of Coronavirus

Shreya Kushari and OMD USA CEO John Osborn discussed navigating clients through disruption

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Shortly before the full impact of the coronavirus pandemic hit the U.S., Omnicom Media Group’s OMD hired Shreya Kushari from Digitas as chief client officer.

Kushari previously spent six years at Digitas, most recently as head of investment and accountability. Adweek caught up with Kushari, as well as Omnicom U.S. CEO John Osborn, to discuss her joining OMD in this role during such a crisis.

This interview has been edited for length and clarity.

Adweek: Why was Kushari the right fit for this role? And why was this the right time to make this move even before you knew the impact of the kind of disruption you’ve been seeing with the coronavirus pandemic? 

John Osborn: A lot of our clients were talking about the need to transform.

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