Old Navy Taps The Martin Agency for Creative Duties

The retailer’s first work from the IPG shop will break in May

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The Martin Agency has been named Old Navy’s creative advertising agency following a review.

The retailer has not shared any details about its decision, but said the Richmond, Va.-based agency’s first campaign for the brand will break in May. A spokesperson for the brand said that Old Navy always has “and will continue to” work with a roster of agencies.

The appointment is the latest in a series of wins for The Martin Agency, which recently brought on Elizabeth Paul as chief strategy officer. In

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