Obviously Caters to Its Clients With an Army of Influencers

It’s not obvious why full-service influencer agency Obviously got its name—unless you know a certain inside joke. The shop’s founder and CEO, Mae Karwowski, said that when she was working at lifestyle site Gilt City, co-workers finished off their summary of what other team members were doing with: “And with social, obviously, Mae is doing whatever it is she does.”