Oberland Aims to Inspire Brands to Do the Right Thing With Its Purpose Guide

'2021 is going to be the year of accountability'

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Many companies still don’t know the ins and outs of being purpose-driven. To guide them, full-service agency Oberland has mapped out a plan with its 2021 Purpose Forecast.

Oberland has been purpose-driven since its inception in 2014, but this is the first year they decided to put out a definitive guide that lays out how others can benefit from the practice. After an intense year full of Black Lives Matter protests, a seemingly never-ending global pandemic, climate disasters and a turbulent election, the team at Oberland decided to take action.



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