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“Gone are the days of Top 40; it’s now the top 43,000,” proclaimed Spotify in September.
The music streaming service was noting a decline in the popularity of top songs on its platform. At the same time, the popularity of smaller hits remained unchanged. Where popularity was once a pyramid, now it’s a diffuse network.
Welcome to the post-icon age.
The 1980s had Air Jordan and Back to the Future, and the 1990s had Vans Half Cab, New Balance 1500 and Britney Spears.
Now
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