5 Things That Brought Us to a Nostalgic Place of Reruns and Rereleases

We no longer have cultural icons like we used to

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“Gone are the days of Top 40; it’s now the top 43,000,” proclaimed Spotify in September.

The music streaming service was noting a decline in the popularity of top songs on its platform. At the same time, the popularity of smaller hits remained unchanged. Where popularity was once a pyramid, now it’s a diffuse network.

Welcome to the post-icon age.

The 1980s had Air Jordan and Back to the Future, and the 1990s had Vans Half Cab, New Balance 1500 and Britney Spears.

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This story first appeared in the Oct. 5, 2020, issue of Adweek magazine. Click here to subscribe.