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Northwestern Mutual has chosen Horizon Next, the direct marketing arm spun off from Horizon Media as a stand-alone entity last year, as its agency of record following a review.
Horizon Media declined to comment. Northwestern Mutual, a Milwaukee-based financial security company, also declined to comment.
A person close to the review said Publicis-owned Spark Foundry, the incumbent media AOR, declined to defend the account. Another Publicis agency, Blue 449, did compete, according to the source.
Spark Foundry and the larger Publicis Media organization could not be reached for comment.
Northwestern
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