Non-Drinkers Are Struggling in an Agency World That Relies on Alcohol

Americans are drinking less and looking for alternative ways to celebrate and bond

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When Taleah Mona-Lusky got sober, she was told by people in both her professional and personal circles that she should also leave her career in advertising behind. In an industry that celebrates winning a new client with rounds of shots and encourages drinking as a bonding activity, it was difficult for them to understand how she would stay afloat.

“Work can be a trigger, and the ‘work hard play hard’ mentality is outdated,” said Mona-Lusky, the president of full-service creative agency Swift, adding that her office offers options for both drinkers and non-drinkers, such as beer and kombucha on tap.



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