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Popeyes has spent the past year poking fun at Chick-fil-A, first with a snarky tweet (“y’all good?”) and later by promoting its runaway-hit chicken sandwich as being available on Sundays—when all Chick-fil-A locations are closed.
Now the chicken chain has chosen a new rival: the entire pizza industry.
In February, as Popeyes was researching its audiences and opportunities, the marketing team realized the chain’s products had surprising similarities to how consumers view pizza: a quick and easy solution to feeding a crowd.
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