Nivea Chooses Publicis Groupe to Help Transform 107-Year-Old Brand

Holding company will open bespoke agency to service the account


Publicis Groupe has been named as global agency and marketing transformation partner for Nivea.

To service the account, Publicis has created a bespoke agency, One Touch, that crosses over into 40 markets with major hubs in New York, São Paulo, Cape Town, Dubai, Mumbai, Shanghai, Bangkok, Moscow and Hamburg, Germany. Publicis will begin work on Nivea in January and will serve the entirety of the portfolio, including suncare, antiperspirants, lotions and more.

“Publicis Groupe has demonstrated very strong skills in strategy development and in leading inspiring, persuasive creative ideas.

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