Nike Wrote a Charming Storybook About Dirk Nowitzki, Europe's Top Contribution to the NBA

W+K Amsterdam also brought it to life in video

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Nike has long excelled at turning athletes into heroic figures worthy of deification atop Mount Olympus, but perhaps what’s most impressive is the range of ways the brand and agency Wieden + Kennedy have found to tell those epic tales over the decades.

In the newest example, Wieden + Kennedy Amsterdam has created a storybook and accompanying video dedicated to German-born NBA star  Dirk Nowitzki, who announced his retirement this month after 21 years with the Dallas Mavericks.

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