Nike Created a Hypnotic Tribute to Eliud Kipchoge, the Fastest Marathoner of All Time

The brand had predicted he would make history


When Nike wanted to attempt the almost certainly impossible goal of breaking the 2-hour marathon mark—a massively time-consuming, expensive and exhausting effort now known as “Breaking2″—the brand largely pinned its hopes on Eliud Kipchoge.

The Kenyan long-distance dominator fell heartbreakingly short of the goal, crossing the finish line just 25 seconds over two hours on May 6, 2017, and Nike opted not to make another attempt. But Nike execs said they believed all the innovation and effort, especially on Kipchoge’s part, could end up changing the way marathons were run and won.

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