Nike Celebrates the Power of Dance and Enduring Strength of Black Women

Film by AKQA uses choreography to tell a story of 'birth, connection, roots, protection, recognition and awakening'

Singer Ludmilla and dance troupe The Turmalinas Negras star in ad about female empowerment. Nike / AKQA

Nike has launched a beautifully choreographed film titled “The Awakening in Dance: An Experience in Motion” to celebrate Black women and encourage new generations to explore different forms of sport and movement.

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@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.