After an Erroneous Report, the NFL Clarifies Its Position on Las Vegas Advertising in Super Bowl

The gambling mecca is welcome in the Big Game

the las vegas strip
As attitudes about gambling have changed, so has the NFL's policies regarding advertisements for Las Vegas. Getty Images

The National Football League and Las Vegas have had what can be called an “evolving” relationship over the last several decades. For years, the league wouldn’t allow the Las Vegas Convention and Visitors Authority (LVCVA) to advertise in the Super Bowl. But that didn’t stop the LVCVA and its agency, R&R Partners, from using more creative methods to circumvent the ban.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.