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Health organization Sport England is back with another installment of “This Girl Can,” an ongoing campaign that shelves glossy, unrealistic depictions of women working out in favor of more relatable portrayals.
Since its 2015 launch, the campaign has been lauded for showing women in all their sweaty, tired and imperfect glory mustering up the energy to get a workout in—and having a bit of fun while doing it. Created by FCB Inferno, the effort was conceived in light of research conducted by Sport
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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