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Marketers and agencies are expecting in-housing to continue this year, a clear sign that what was once a growing trend might be the new reality.
The amount of work managed in-house is expected to increase over the next few years, according to 61% of senior-level marketers who responded to a survey by RSW/US, a firm that helps agencies find new business opportunities.
The report found that half of agency respondents said that 26% or more of their clients do “agency-like work” in-house.
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