New Study Reveals That 40% of Marketers Distrust Their Media Agency Partners

Confidence in partnerships declined 11% in two years

Only 9% of respondents placed the level of trust at above average. Getty Images

Two years after the Association of National Advertisers dropped a report revealing pervasive transparency issues among media agencies and their clients, the level of trust marketers have in their relationships with media partners dropped 11 percent, according to a biyearly ID Comms 2018 Global Media Transparency Report.

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@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.
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