Two years after the Association of National Advertisers dropped a report revealing pervasive transparency issues among media agencies and their clients, the level of trust marketers have in their relationships with media partners dropped 11 percent, according to a biyearly ID Comms 2018 Global Media Transparency Report.
New Study Reveals That 40% of Marketers Distrust Their Media Agency Partners
Confidence in partnerships declined 11% in two years
