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Papa John’s is attempting to regain control of its brand image in the first campaign from new agency of record Endeavor Global Marketing since removing controversial founder and longtime frontman John Schnatter from its marketing materials.
The campaign, called “Voices,” is a tribute to the “real” people—franchisee owners, restaurant managers, drivers, etc.—who form the backbone of the fast-food chain.
That means everyone but Schnatter, who has made a big stink about taking a step back from the company he founded in 1984.
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