New OOH Agency Launches With a Strong Roster of DTC Brands

Quan Media Group will also place emphasis on attribution

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A new agency player has entered the out-of-home arena. Quan Media Group officially launched today, with a roster of DTC brands including Away, Banza, Contiki, Dagne Dover, Daily Harvest and digital health care company Ro. Quan was founded by agency veteran Brian Rappaport, who will serve as the company’s CEO.

“Today’s brand marketers need a more personalized, measurable and flexible approach to OOH buying and planning, as well as cutting-edge solutions to help them win market share at a scale consistent with their growth requirements,” said Rappaport in a statement.

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