New OOH Agency Launches With a Strong Roster of DTC Brands

Quan Media Group will also place emphasis on attribution

quan media group logo
The agency was founded by industry veteran Brian Rappaport. Quan Media Group

A new agency player has entered the out-of-home arena. Quan Media Group officially launched today, with a roster of DTC brands including Away, Banza, Contiki, Dagne Dover, Daily Harvest and digital health care company Ro. Quan was founded by agency veteran Brian Rappaport, who will serve as the company’s CEO.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.