New Media Agency Is Designed to Specifically Reach Diverse Audiences

United-X launches with California Milk Processor Board as an inaugural client

two men standing next to each other with united x logo in bottom right
Founders John Gallegos (l.) and Kamran Asghar (r.) will lead United-X out of offices in L.A. and N.Y. United-X

As agencies try to understand the modern consumer, a key area seems to rely on categories and definitions from a bygone era.

@ErikDOster Erik Oster is Adweek's senior writer covering Agencies.