New Huge CEO Mat Baxter's 45-Day Plan Focuses on Data and Talent

The IPG agency adds Lisa De Bonis and Toni Howard Lowe to its C-Suite

To Huge’s new CEO Mat Baxter, the ad industry is going through period of evolution similar to the music industry when it digitalized in the early 2000s. Apple swooped in, creating a digital marketplace for music after traditional companies reliant on CDs didn’t fully invest in digital.