New Database for Uncovering Female Talent in the Ad Industry Targets Junior, Mid-Level Creatives

InVisible Creatives wants more women in creative director positions

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

A new global database aimed at unveiling female talent in the ad industry hopes to finally raise the amount of women holding creative director positions—which today remains at just around 11 percent.

The site, called inVisible Creatives, is claiming to do something its predecessors, including Where Are the Boss Ladies?, didn’t: spotlight junior, mid-level and senior talent, with a particular emphasis on their work.

“We didn’t want to become yet another female group,” Laura Visco, co-founder of inVisible Creatives and a creative director at 72andSunny Amsterdam, told Adweek.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in