Neustar Hires AOL Veteran to Strengthen Its Agency Partnerships Around the World

Kathleen Dundas brings media agency experience to role

She previously worked at Publicis Groupe's Starcom MediaVest. Neustar
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Information services and analytics provider Neustar has hired Kathleen Dundas into the newly created position of vice president, global agency partnerships.

In the role, Dundas will be tasked with leading Neustar’s initiatives to strengthen its agency relationships, while reporting to chief marketing and communications officer Steven Wolfe Pereira, who arrived at Neustar last April. The new hire follows the arrival of marketing veteran Julie Fleischer as vice president of product marketing for marketing solutions in March.

“Kathleen is hands-down one of the best executives in the advertising industry. She has deep experience in media planning and buying and has worked with some of the most important brands in the world,” Wolfe Pereira said in a statement. “In addition, she can authentically speak to creative and media agencies about how best to help them better serve their clients.”

Dundas joins Neustar from AOL, where she has served as agency development director since January 2015. Before joining AOL, she spent a dozen years at Starcom MediaVest Group, most recently leading integrated media buying and planning teams as executive vice president and managing director, working with clients such as P&G, Kraft and Microsoft.

“I’ve been following Neustar’s momentum for some time now, and I’m impressed with their industry-leading role in identity resolution,” Dundas said in a statement. “Everything is being connected and identity will be at the heart of understanding connected customer experiences. While many people talk about identity, Neustar has been doing it for over 20 years in industries where it really matters, such as financial services and telecom.”

After initially planning to split into two separate public companies, Neustar announced last December that it had agreed to be acquired by a group led by Golden Gate Capital.

@ErikDOster Erik Oster is an agencies reporter for Adweek.