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Black Americans are collectively expected to spend $1.4 trillion by 2020, according to Nielsen’s latest estimates, yet advertisers are still not marketing to diverse audiences. Bold Culture, the data-driven, multicultural communications agency that creative shop StreamLined recently launched is setting out to change that.
The first in a series of white papers, Bold Culture’s “The Black Paper” addresses industry issues like tone-deaf ads, cultural appropriation and the lineup of white, male faces at the helm of most agencies.