Neglecting Minorities in Marketing Efforts Is a Major Branding Blunder, Says New Study

'The Black Paper' is the first in Bold Culture's series of white papers

Black Americans are collectively expected to spend $1.4 trillion by 2020, according to Nielsen’s latest estimates, yet advertisers are still not marketing to diverse audiences. Bold Culture, the data-driven, multicultural communications agency that creative shop StreamLined recently launched is setting out to change that.

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