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Publicis Media’s Spark Foundry has won media planning and buying duties for the Entertainment division of NBC, according to multiple parties with direct knowledge of the matter.
This decision follows a competitive review. Earlier this year, the media conglomerate issued an RFP for the account, which encompasses campaigns promoting NBC’s prime-time programming lineup. According to one party, the business that changed hands with this decision amounts to a minority of the company’s total portfolio, and NBC may be taking an unspecified portion of the work in-house.