Nature Made Sends $32 Million Account to Publicis New York

A review appoints a new agency of record for a brand refresh

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Health and wellness company Pharmavite appointed Publicis New York as agency of record for its Nature Made vitamins brand, following a review launched in November.

“The brand commenced a search for a true, and proven, partner in business and end-to-end marketing transformation with deep knowledge of the consumer landscape,” Pharmavite CMO Rhonda Hoffman said. “With its deep experience and agile teams, Publicis New York fit the bill.”

“This is another opportunity for Publicis New York to do what we do best: catapult brand transformation.

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