Multicultural Agency Cashmere Unveils Division to Help Brands With Social Good Initiatives

Effort is geared toward helping marketers engage with millennials and Gen Z

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Cashmere, a Los Angeles agency specializing in marketing to multicultural millennials, is starting a division called “Get Louder” that will focus on helping brands craft and amplify their social good initiatives.

The venture is a partnership with Render, a firm founded by Dr. Rob “Biko” Baker that provides digital strategy and content creation services to social cause organizations. Earlier in his career, Baker served as executive director of the League of Young Voters, a nonprofit youth civic advocacy organization.

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