Why Hiring Multicultural Agencies Is Good Business for Brands That Want Diverse Fans

Ten35 helps clients leverage culture as a competitive advantage

ten35 leadership team
From left: Ten35 managing partner and COO Sherman Wright; managing partner and president of PR Toni Harrison; managing partner and CEO Ahmad Islam. Ten35

Amid calls for brands and agencies to address systemic racism and hire more people of color in leadership positions, the heads of Chicago-based agency Ten35 want brands to improve how they hire and treat multicultural shops, too.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.