Why Hiring Multicultural Agencies Is Good Business for Brands That Want Diverse Fans

Ten35 helps clients leverage culture as a competitive advantage

From left: Ten35 managing partner and COO Sherman Wright; managing partner and president of PR Toni Harrison; managing partner and CEO Ahmad Islam. Ten35

By Ian Zelaya

July 15, 2020

Amid calls for brands and agencies to address systemic racism and hire more people of color in leadership positions, the heads of Chicago-based agency Ten35 want brands to improve how they hire and treat multicultural shops, too.

Ian Zelaya

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.