MullenLowe Hires Bank of America Executive as New President of Its Flagship Boston Office

Fredrickson comes from Bank of America, where she most recently served as senior vice president and channel marketing executive. In that role, she oversaw advertising programming and agency management, as well as led strategy and creative across all marketing channels and lines of business including the Merrill Lynch investment unit, according to a MullenLowe statement.

MullenLowe said Fredrickson had been the “key liaison” for Bank of America’s outside agency partners.

“When I was approached for this job, I evaluated the agency just as I would have if they were pitching the bank’s business, and they had everything I would want in an agency,” Fredrickson said in a statement.