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Belinda Smith has joined global media network m/SIX as Americas CEO, a new role at the agency.
In this role, Smith will oversee the agency’s operations in the U.S., Canada, Mexico, Argentina and Uruguay, reporting to global CEO Jess Burley.
Smith is no stranger to m/SIX. Up until recently, she served as head of global marketing intelligence at Electronic Arts, which handed media responsibilities to m/SIX last year. While Electronic Arts handles much of its media in-house, it selected m/SIX as its global strategic external partner.
“Since my initial meetings with the m/SIX team in 2017, I’ve felt strongly that the talent, leadership, strategic thinking and solutions they provide are unmatched in the agency world, and I am excited to lead such a pioneering group,” she said.
Smith
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