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Mother’s Niki Garner has joined commercial broadcaster ITV as its new director to lead its inhouse advertising agency.
Garner, who spent 12 years at Mother as its business lead in the role of joint head of mothering, will join the UK network’s ITV Creative department, taking over from Matt Scarff who left earlier this year. From October, her role will be to lead the division’s creative output and deliver campaigns to promote its programming, drawing audiences to both the linear and streaming platforms.
Reporting
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