AdFreak

Mother's Creepy Call for U.S. Interns Is the Stuff of Nightmares. Apply at Your Own Risk

Will it lure the right candidate into the agency's clutches?

mother-needs-baby-hed-page-2018 — The storybook styling of the intern application is especially unnerving.Mother USA

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“There, there, come to Mother.”

That expression is generally going to sound creepy in 2018, but agency Mother USA is going full freaky with it in its new internship pitch. Today, the U.S. division of the London-based agency network unveiled its new call for interns, and the landing site, ComeToMother.com, is far from your usual recruitment fare.

The site centers on an unnerving fairy tale about a “mother” who summons children from the swamps around her cottage, then puts them through a series of harrowing and haunting ordeals.