Mother Launches Its Own Media Agency

Media by Mother will initially operate out of New York, led by Accenture and WPP vets

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They grow up so fast. Mother is ready to introduce its media agency offspring to the world.

Media by Mother is opening as part of Mother’s U.S. operations and will initially be located in Mother New York’s Gowanus office opening in April, while also building a presence in Los Angeles. The independent media agency will be led by founding partner and CEO Dave Gaines, who was formerly global head of media strategy for WPP and partner, COO Will Heins, previously senior principal, global offering development for Accenture and a veteran of Omnicom Media Group.

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