Mother Is Creating Provocative Products Designed to Go Viral and Draw Attention to Social Causes

It's selling bulletproof loungewear, a handcuff phone case and more

Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.

Independent creative agency Mother is launching its latest venture, Mother Goods. The new design and development company creates and sells products that are meant to change how people think about and behave around specific issues in the world, and the products range from absurd accessories to advocacy apparel.

The new company is an extension of the agency’s mission, “Make Our Children Proud,” which guides Mother’s daily decisions. With Mother Goods, the agency is developing product ideas that mirror what’s happening in social and popular culture, with a bent toward deserving causes and social issues, from gun control to LGBTQ+ and women’s rights, social media addiction and many more.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in