Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
Three years ago, Wieden+Kennedy made a statement about independence and placed a sizable bet, backing its group creative director Craig Allen and two others in a new agency venture, Callen. The Austin shop continues to carve out its own space, yet with W+K’s support, it signals that smaller, more nimble extensions of existing agency brands can add more creative oxygen to the business.
Then-president Dave Luhr said of Callen: “It just feels like our industry needs to be revitalized a bit.