Mother Expands to Berlin and Hires Droga5’s Alexander Nowak as Leader

This is the agency's first outpost in mainland Europe

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Creative agency Mother is expanding to mainland Europe for the first time by opening in Berlin.

Alexander Nowak, Droga5’s former global head of art, will lead Mother’s Berlin business as chief creative officer and creative partner.

The move reunites Nowak with his former creative partner Felix Richter, who joined Mother earlier this year as global creative partner and CCO of the London office.

Nowak and Richter had previously worked together at Droga5 New York since 2011, with Richter becoming co-CCO in 2019 and Nowak being promoted to global head of art.



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