Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
Motel 6 has filled its agency of record vacancy with Kansas City independent Barkley after turning the lights off on its longtime relationship with The Richards Group.
“As an iconic and beloved symbol of travel, we’re excited to partner with Motel 6 on the next chapter in the brand’s trajectory,” Barkley chief growth officer Jason Parks said in a statement. “We’re excited to build on their rich history and strong foundation to bring bold new ideas to build an even stronger, whole brand designed for the modern consumer.”
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in