Motel 6 Names Barkley as Agency of Record After Dropping The Richards Group

The client fired the agency during a review after founder Stan Richards' racist comments

Motel 6 has hired Kansas City-based Barkley as its agency of record. Motel 6

Motel 6 has filled its agency of record vacancy with Kansas City independent Barkley after turning the lights off on its longtime relationship with The Richards Group.

@ErikDOster Erik Oster is Adweek's senior writer covering Agencies.