Most Consumers Bemoan Brands That Release Their Super Bowl Ad Early

A survey from The Marketing Arm finds consumers want humor and celebrities in ads

Dwayne “The Rock” Johnson starred in a Super Bowl ad in 2013 for “Got Milk?”, but consumers want Johnson back in the Super Bowl more than any other celebrity, according to a new survey from The Marketing Arm, an Omnicom agency that works closely with brands to place celebrities in ads, including the Super Bowl.

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