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Chattanooga Bakery’s snack cake brand MoonPie has spent years trolling the sun on Twitter, and that celestial rivalry ramps up this summer through a campaign from agency of record Tombras.
As the centerpiece of the program, the legacy sweet treat company has launched MoonPie Sun Bad SPF 50 sunscreen for $4.99, available at MoonPie’s four retail locations and through moonpie.com. The limited-run product dropped on June 21, the Summer Solstice.
To promote the marshmallow-scented sunscreen, Tombras created a 65-second video in the style of a ‘90s commercial that was shot at a pool in Nashville, Tenn.
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