Monster's New Ad Is a Gut Punch for Anyone Who's Spent Countless Hours on a Resume

Brand reunites with MullenLowe

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Almost everyone has had to deal with the often-deflating process of applying for a job. You write cover letters that aren’t read, you change resumes that aren’t noticed and you are considered lucky even to receive a canned “No” in response. Job site Monster confronts that painful process in their new ads.

“This Isn’t Working Anymore,” created by MullenLowe Group, doesn’t focus on the jubilation of finding a job, compared to other ads in the space.

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