Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
Global food and beverage mammoth Mondelēz is rolling out a new content production model, consolidating such services with Publicis Groupe and S4 Capital’s MediaMonks.
Mondelēz’s new content production model is designed to be more agile by connecting creative, data and media capabilities to more quickly drive a volume of personalized content across platforms and customer touch points, according to a statement. The company consolidated global content production and management with MediaMonks and a Publicis Groupe team called Team Pop.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in